End Human Trafficking Now (EHTN) is the first global anti-trafficking campaign to engage the private sector. The campaign seeks to integrate the business community into the solution of ending this illicit trade. While striding to put an end to human trafficking altogether, EHTN emphasizes the role of the business community and puts business companies in the front and center of the anti-trafficking fight. We hope to integrate the business sector into the solution of ending this illicit trade. With the global reach and connections enjoyed by most business corporations and enterprises today, the assistance they can provide is vast. Moreover, if a business takes a stance against human trafficking, and uses its available resources and alliances while also spreading awareness to its employees, partners and supporters, it creates a multiplier effect which promotes further cooperation and increases overall anti-trafficking efforts, since the message is distributed widely.